Attaboy - HUE
"I think like a toy designer," says Daniel Seifert, known professionally as Attaboy. "I try to maximize the fun." His boundary-demolishing oeuvre encompasses games, books, art toys, cartoons, fine art, and an influential magazine. Fun is the common thread, he says. "The act of play is crucial to the way I operate."
Oh, the Places They'll Go
Married artists Daniel "Atta Boy" Seifert and Annie Owens inspire wonder in Richmond and beyond, with Hi-Fructose magazine and other artwork.
"Turn the Page: The First Ten Years of Hi-Fructose"
This exclusive exhibition at Virginia MOCA features world-renowned artists such as Ron English, Shepard Fairey, Camille Rose Garcia, James Jean, Yoshitomo Nara, Mark Ryden, Todd Schorr, Wayne White, Kehinde Wiley, and others that have never been shown together in one place at one time.
Turn the Page: The First Ten Years of Hi-Fructose | Artsy
The largest exhibition presented by MOCA,"Turn the Page: The First Ten Years of Hi-Fructose" marks the tenth anniversary of the popular art magazine, Hi-Fructose (hifructose.com), showcasing works by 51 contemporary artists who have been featured in the influential publication.
#048: How to Make The Best Selling Art Magazine
Daniel Seifert (aka Attaboy) is the co-founder of Hi-Fructose, the Best Selling New Contemporary Art Magazine. While celebrating ten years of publishing and still going strong, Daniel & Matt elaborate on the successes and challenges of publishing, what it's like running a business with your spouse, and how not to submit for editorial coverage-on this episode of Pod Sequentialism with Matt Kennedy presented by Meltdown Comics.
'Game of Shrooms' grew from Richmond experiment to a worldwide art scavenger hunt
Founded in Richmond, the art hunt is now a global phenomenon.
What is Game of Shrooms? How to get involved in free worldwide mushroom art scavenger hunt
This summer, the mushrooms are invading. Here's how to get involved in a magnificently silly global art hunt for free mushroom-themed art.
Art exhibit features recycled, reused items at Delta College
Upscaled Garden touring art installation features recycled and reused cardboard and other items at Delta College's Horton Gallery.
Artist Daniel 'Attaboy' Seifert shares inspiration behind cardboard-constructed sculptures
Artist Daniel 'Attaboy' Seifert shares inspiration behind cardboard-constructed sculptures
Episode - 32 Attaboy AKA Daniel Seifert by ArtBox DMV
In this Episode Jason talks to Atta AkA Daniel Seifert. He's an Artist, Co- Founder /Editor of Hi Fructose Magazine and started Game of Shrooms. Game of Shrooms is like a hide and Seek of artwork of Mushrooms from Artist that takes place around the world on August 15 2020.
Art for the Living * Crocker Exhibit Celebrates 10 Years of Art Magazine Hi-Fructose
Turn the Page: The First 10 Years of Hi-Fructose is likely one of the best contemporary art exhibits the Crocker Art Museum has ever displayed. It's evocative, delightful and sometimes surprising. But mostly, it's accessible, which was a goal for both its curators at the Virginia Museum of Conte
Game of Shrooms with Atta
Join the global scavenger hunt, "Game of Shrooms", on August 15th 2020. Create or discover mushroom-themed art pieces & treasure the find. Tune in and listen!
Attaboy Q+A and Book Signing for "The Book of Hugs"
Attaboy Q+A and Book Signing for "The Book of Hugs" - Northport, NY - Hi-Fructose Magazine co-founder & Long Island native Attaboy returns to sign the 2nd printing of his latest humor book "The Book of Hugs
Attaboy’s ‘Portal’ into nothing and everything
Richmond artist loves line and ‘messes’
Game of Shrooms
Back in 2019, Daniel Seifert, known as Attaboy, unintentionally created a worldwide scavenger hunt for everyone who loves mushrooms and art.
Richmond artist 'Atta' hopes his new show will inspire others to get creative
Richmond artist, known for annual 'Shroom' game, uses the debris of everyday life - pizza boxes, Covid testing kits, lightbulbs - to make art.
Beauty blooms from scraps at Upcycled Garden - The Collegian
The art exhibit Upcycled Garden, an ever-growing and installation concept by Daniel "Attaboy" Seifert is open for viewing until Dec. 12 in the L.H. Horton Art Gallery. Seifert started his career as a toy designer with a great appreciation for physical art, and began the concept for Upcycled Garden as an art therapy project under [...]
Marsham Toy Hour: Season 3 Ep 13 - Anyhoo with Attaboy | Marsham Toy Hour
This week, Gary chats it up with arts and crafts professional and co-founder of Hi-Fructose Magazine, Attaboy. They discuss Atta's early days of designing and producing toys, the crossover of designer toys in relation to the contemporary art scene, and a bunch of other happy little topics. Anyhoo, it's Attaboy.

Hello, Bad Stuff
How Hi-Fructose magazine stayed sweet in a bad economy.
Attaboy
Attaboy is an internationally shown artist, creator and toy designer whose work is seen in galleries, museums, toy boutiques, magazines (Newsweek, Wired, Juxtapoz, Clutter, Playtimes, etc.), calendars, and art books. After years of creating, recreating, and inventing award-winning and best selling toys for Hasbro and Milton Bradley, he went AWOL to create his own art and licensing studio.
