With a commitment to creating and curating surprising forms of art, Daniel “Attaboy” Seifert has forged a varied career often fusing subversion with disconcerting whimsy.
Atta’s recent installation “The Cradle of Life”, for example, is an interactive art installation depicting a decomposing but vibrant-with-life throne which sits two rulers. Participants sit and rock side to side, creating a pleasant rocking motion akin to a newborn in a crib.
Other works include sculptural paintings on levels of layered wood, which investigate themes of death, decomposition and rebirth.
Attaboy’s work has been seen in books, magazines, galleries, museums, television and many designer stores. His influences include Alexander Calder, Maurice Nobel, Eyvinde Earle, Dr. Seuss, and the futurist Syd Mead.
In 2005 artists Annie Owens and Attaboy co-founded Hi-Fructose magazine, which has become a best selling art magazine with a global reach. In 2009, in order to better define the scope of the magazine, New Contemporary Art was added to the masthead. Since, the term has been adopted by many galleries, museums and artists.
Hi-Fructose: The New Contemporary Art Magazine was honored with a ten year retrospective titled Turn the Page: The First Ten Years of Hi-Fructose”, which premiered at the Virginia MOCA, and travelled to the Akron Museum of Art and the Crocker Art Museum in Sacramento, CA. The publication has spawned a popular series of hardcover books, elaborately designed box sets, curated shows, and a recent Hi-Fructose hardcover distributed by Abrams books focused on New Contemporary Fashion.
Atta has done numerous talks and presentations at art schools, companies, book stores, museums and galleries, Topics have included discussing his creative process, his former career as a toy designer, his children’s books, his partnership with Annie Owens, creating concepts from scratch and finding inspiration in unlikely places.
Atta and Annie live in Richmond. California with their pug Donut and Ripley the one-eyed wonder dog.
To inquire about books Daniel “Attaboy” Seifert for a talk or reading, please email here.
For entertainment licensing, Attaboy is represented by The Gotham Group in Beverly Hills, Los Angeles.
Atta’s work is shown at several galleries, to inquire about availability of a piece, commission an installation or work, or get on a collector’s list, please email here.
All art work is ©2019 Attaboy. All rights reserved.
Hi-Fructose is a trade mark of Ouchfactory Yumclub, inc. All rights reserved.