Testy Moan-ials

“it (You Might Be a Monster) is in the spirit of master story-tellers like Shel Silverstein, Dr. Seuss, and Roald Dahl all of whom wrote tales so sophisticated that sometimes kids had to explain them to their adults.”
- Mikl-em, laughingsquid.com


“If you like weird fun, then you’ll love this book. It’s like a candy store for your brain and eyes. A creative explosion of colorful stories, poems, and characters.”
- Liam Lynch, Director of Sarah Silverman’s “Jesus is Magic”


“Attaboy’s creepy cool monsters are an insane delight. They’ll leap off the page, squirm through your optic nerve, and haunt your brain forever. And that’s a good thing.”
- Mark Fraunfelder, founder of Boing Boing


“This book is so good it scares me!”
- Craig Yoe, author of Beware of the Tickle Monster


“What a wonderful, bizarre mess of shiny, plastic creatures in dark, gritty predicaments, This book is a welcome antidote to the tedious sameness that afflicts the world of children’s books.”
- Dave Cooper author of Bagel’s Lucky Hat


More nice words about Atta’s world:

“Ideas like these have made Attaboy something of a rock star not only at toy stores but also in the world of contemporary art and design.”
- New Times Weekly


“an illustrator genius of hallucinatory cartoon-character vision and a renegade toy designer in his own right.”
- Play Times Magazine


“This is a bizarre alternate world inhabited by creatures that look like they’ve been in the sun too long and gone bad. A contradictory land where everything comes with sharp pointy teeth but then tries to work a way into your heart with their deceptive charms”
- Clutter Magazine


“Trumpet-nosed fish and mustache bugs, maniacal monkeys and sneezing slugs, snaggletoothed cats and worried turtles, skull-faced birds and candy girdles, moping vultures and bunny-dogs, burp-filled balloons and smiling globs, hovering heads and toy-crazed kings … these are a few of my favorite things. And all of them were hatched in the Yumfactory.”
- SF Weekly


“[Attaboy] blurs the line between toys and art”
- FIT Network magazine


“Attaboy has emerged as a one of the many leading talents in a toy and design movement that might be called “Creaturism” (although, as you will see below, he favors the term Shmoopy Haus.)”
- Figures.com


“Attaboy’s marketing strategy is not to cultivate an image of himself as a capital-D Designer nor to affect a ponderous unifying philosophy, but rather, it seems, to just keep making fun stuff and getting people to play with it. In other words, to stay artsy but not especially fartsy.”
- East Bay Express